This is the third collection from Petrunia, and we think it’s our strongest yet. Each collection has built on the one before; for Fall/Winter 2013, for instance, in addition to brand-new styles, we’re bringing back classic cuts from previous collections—like the Grace’s knit bodice and full skirt, and the belted shirtwaist shape of the Margaret—in new colors and prints. The result is a collection that stands on its own, but also adds to the overall vision. Below images are from Dramatic to Demure: A Fashion Show at the Trumansburg Conservatory of Fine Arts this past month where we showed off the Fall/Winter 2013 collection!
Take the High Tea Floral print. Normally we associate florals with spring, but this Asian-inspired motif of windswept chrysanthemum blossoms on a black background is decidedly autumnal. We loved this print so much that we used it on three different dresses: the Grace, the Margaret, and a brand-new style called the Zelda, a long-sleeved knee-length dress cut on the bias so it hugs your figure.
Another new style we’re especially proud of is the Louisa: in burgundy or black, the Louisa’s simple, softly gathered shape keeps the focus on the gorgeous folk-inspired embroidery at the cuffs and down the front of the bodice.
Both the High Tea Floral print and the embroidery on the Louisa dress were inspired by vintage 1940s items, so why not wear them under this season’s Tweed Twirl coat, also 40s-inspired? Its elegant combination of fitted bodice (with cloth-covered buttons!) and full, swirling skirt needs to be seen in action to be believed.
The full collection is in the store now, so we invite you to come see (and feel, and try on) for yourself at Petrune or shop on our online store!
Our local fans never cease to amaze us! The Petrunia Launch Party held on September 7th was a fantastic event! The Ithaca Community has been nothing but supportive since the Fall 2012 Petrunia Collection debuted in the store. It was our pleasure to throw a party and a killer runway show to celebrate our line as well the people that made it happen!
Below are stills from the fashion show with some of Ithaca’s own local beauties. The show included the Fall/Winter 2012 Collection and a sneak peak of the Spring/Summer 2013 Collection. The Petrunia Spring/Summer collection will be available in Petrune, as well as in stores all around the country, February and March of next year.
Anna in Spring/Summer 2013 Petrunia Grey Heart Dress
Sophie in Spring/Summer 2013 Petrunia Black Lace Rosie Dress
Samantha in Spring/Summer 2013 Petrunia Blue Stripe 40's Inspired Dress
Lauren, Lucy, and Samantha in Spring/Summer 2013 Petrunia Pocket Dresses
Many more photographs of this fun-filled event after the jump!
In addition to the usual receptions, performances, and other art events, the Gallery Night on September 7th will see the unveiling of the Fall/Winter 2012 collection from Petrunia. This spring we did a teaser post about our fashion line founded by Domenica Brockman and Justin Hjortshoj, the owners of Petrune, and designer, Candace Shoemaker. We are very excited to unveil the full collection not only to Petrune, but to stores across the country.
Leah Grady in a Petrunia Cream Magda Dress. Spring/Summer 2013 Collection
The Fall/Winter collection features dresses and coats in a variety of classic silhouettes, from a 50s-style dress with a full pleated skirt, to a classic 40s-style trench coat. Details like metal zippers, built-in slips, and cloth buttons evoke vintage fashion, and each piece is meant to look, feel, and move like vintage fabric.
Leah Grady in a Petrunia Blue Magda Dress. Fall/Winter 2012 Collection.
Whether you’re a fan of Petrune or just intrigued by the idea of high-quality, original designs at lower prices than New York boutiques, we invite you to drop by Petrune from 6-8:30 on Friday, September 7 to enjoy refreshments, the Fall/Winter 2012 collection, and a sneak peak at the Spring/Summer 2013 collection. Please respond, and invite others through our Facebook Event! It will be a wonderful fashionable event for all!
Leah Grady in a Petrunia Cream Magda Dress. Spring/Summer 2013 Collection.
Grassroots Festival of Music and Dance tends to attract some of the more uniquely styled characters from all over the Finger Lakes. Thus, today we will take you on a tour of some of our favorite fashions at Grassroots this year, both up on stage and down in the field. Enjoy!
One of the first acts we saw was Rockwood Ferry, and what better way to start out the festival than with one of Petrune’s favorite customers, Rosie Newton, playing a mean fiddle in this beautiful delicately crocheted blouse.
Walking around the festival, print were everywhere!
Stopping by the Infield stage for Hank Roberts, we were thrilled to see him bring his talented daughter up on stage to duet and her vintage linen dress.
The Grady Girls, over in the dance tent, were all looking fly in summer dresses and vintage shifts.
When the temperatures outside start to creep into the “sweltering” range, our minds become distracted with thoughts of blue water, cold mojitos, and crisp white cotton shirts. To vent a few of our more stylish preoccupations, and to celebrate the 4th of July with Red, White, and Blue, our newest window is sporting a summery nautical theme! Come sail away with us.
The star of our window has to be this 70’s terrycloth maxi dress, with a super-flattering open back, retro anchor print, and blues deeper than the Mediterranean.
Even inside the store, you can spot spot out some lovely attire for the 4th or really any occasion! Here is a cute cropped jacket from Tulle with oceanside flair! The perfect summer-to-fall transitional piece.
Why not top off the look with one of these adorable turban headbands from local artisan Pantha Fashion? Handmade, right here in Ithaca, NY!
Here at Petrune, we have an extensive and beautiful selection of clothes for both men and women. Many guys, however, come in and immediately resign themselves to the chair by the door, sure that there’s nothing for them in the store.
Well guys, you’re wrong. We can help you look like James Dean, just as we can help your gal look like Marlene Deitrich.
For this first Father’s day post, we decided to honor 2 things that most dads hold very dear: Bruce Springsteen and vacations. So slap Born To Run down on theturntable and make yourself a Dad-ish drink (mine is particularly fond of Long Island Iced Teas for vacay times) and enjoy. We also have very nice ties.
Thanks much to Anthony Tocchio and Reece Lazarus for modelling!
- Bruce goes to the Bahamas in this classic denim get-up.
- Some stylish and comfy leather loafers.
Having just completed another round of photoshoots for our clothing line Petrunia, we are more excited than ever to see these beautiful clothes on our beautiful customers!
With luxurious fabrics and re-appropriated vintage prints, these dresses and coats proved the perfect thing for a sunny summer day. Thinking this, we journeyed down to the Ithaca Farmer’s Market on a sublime cloudless evening, and played around the docks in Petrunia’s stunning silk dresses. It’s a tough job, but somebody’s got to do it.
Look forward to seeing Petrunia’s vintage-inspired pieces in our store on The Commons in Ithaca as early as this August 2012! Many thanks to Julianne Schaeffer and Leah Summers, our gorgeous models for this shoot.
Making new friends in the Magda, one of our favorite chiffon creations from the line.
The Lucy, made with a vintage steel-leaf print.
Our Bottle Green trench, perfect for cool summer nights and well into fall.
The Magda, because Chiffon will always = luxury.
Our golden-hued trenchcoat.
The Magda, with a lovely pop of color from a poppy belt (included!)
It comes but once a year, and we always look forward to it. Prom season is here in all it’s glory… The taffeta, the tulle, the pastel colors…. We love it all! Even if you don’t have a prom in your future, it is always fun to look at beautiful formal wear, and who knows, you can always create an event fit for a princess! Here are a few lovely shots of Eleanor in some of our formal wear finest that can be found on our Etsy shop. Simply click on the image for more detail shots. Bask in the beauty :)!
1950's Magnolia Cupcake Crinoline Party Dress
1950's Robin's Egg Blue Tulle Party Dress with Veil
1950's Yellow Cupcake Party Dress
1950's Periwinkle Party Dress
In addition to the selection on our Etsy site, we also have a collection on the store floor waiting for a wonderful home, and great party!
Spring is in the air! These April showers can only mean that we are moving in the right direction. Sundresses, sandals, and shorts are all on the horizon! This week we created a window display to celebrate. Can you guess our inspiration? The answer is after the jump!