Street-style and Vintage Swag at SXSW!

Beautiful Things, On the road, Rock and Roll, Special Events, Style

After months of pining away in the almost-freezing, we got the chance to go down to South By Southwest in Austin, Texas this year! Aside from the beautiful music spilling from every corner of the city, we found Austin (in SXSW mode) to be one of the most stylish places we’ve ever visited. With beautiful weather all week, the options for style were endless. In addition, we were thrilled to see so many people exploring vintage options!

Here’s some of our favorite looks we found out on the street at SXSW this year. Fashionable ladies abound, as usual at an international music festival, but we were also excited to see so many men with individual refined style! Lookin’ good, guys!

Maxi dresses and skirts were a trend everywhere we looked. We especially like how this gal "toughened up" the flowing look with those combat boots!

Burnt-orange shorts and a vintage hawaiian shirt to match the warm southern air. Surprisingly (and awesomely), florals were quite common at SXSW.

So much more after the jump!

Petrune, It’s All Over Your Internet!


Though we’re a vintage clothing store, we like to think that we’re pretty tech-savvy and able to sail the seas of the internet with the best of ’em. If you simply cannot get enough Petrune (we know we can’t), treat yourself! Here are some easy ways, aided by technology, that you can have Petrune in your life everyday!

Facebook – Like our page for updates on sales and events around the store. We post pictures of our favorite items in the store every day!

Tumblr – Just got one of these, and we love it so much! Follow for a more casual look at some of our favorite items, inspiration from around Ithaca, and general pretty-picture fun times.

Etsy – Some of our rarest and most beautiful items go up in the Etsy store, so that they can reach the largest audience possible. You’ll find stars there from past window displays, Downton-Abbey-worthy Victorian garb, and some truly unique antiques.

Twitter – Follow our Petrune tweets about vintage fashion and fun!

Holy Handmade, Batman!

Beautiful Things, Gift, Handmade, Ithacans

We try to be “Locavores” in every way possible. Keeping cultural and economic power within a community instead of frequenting the big-box stores is an amazing thing!

Lately, we’ve been searching out some of our favorite local artisans to bring you beautiful products made right here in upstate New York. One of out favorite local lines, One Swell Gal, flies off the shelves every time we put it out! Handmade products like hers have such an innate personal charm! Here are some other handmade accessories we are carrying right now in the store. Enjoy :).

These two necklaces are from Trumansburg artist Carissa Mann Parlato. Her line, C (Star) Studio, has beautiful artisan statement jewelry.

This necklace is by one of our favorite customers and artists, Cady Fontana. Each bird charm is totally handmade, unique, and adorable.

Super cute earrings made by local Girl Scout Troop 374. For the reasonable price of $4.00 you can support the Girl Scouts and accessorize!

Here are some lovely Belle Epock hairpins. Dressing up your hair can be fun and feathery!