Birds of a Feather

1970-1980, Fashion Time Line, Petrunia, Style


Ahh, May: not only do we finally have some springy weather (this is Ithaca, though, so keep your fingers crossed until July), we’re also thrilled to see the full Petrunia Spring 2013 line in the store and selling well! If you’re a regular, you’ve probably already been accosted by an excited staff member eager to explain the history and philosophy of the line, but if you’d like a refresher, check out the blog post for the Petrunia launch party back in September. Most of the styles worn by the gorgeous local models who walked in our runway show, including the adorable blue stripe button dress, are on sale in our store and online.

But today we want to highlight one particular print that exemplifies what’s special about Petrunia. It came into the store on a 70s dress that had seen better days, and its color scheme of tan, beige, and khaki wasn’t doing it any favors. But something about the whimsical print of overlapping birdcages jumped out at us.

 That print, now sharpened into pen-and-ink-style black lines with sky-blue highlights, is the centerpiece of three Petrunia designs: a crisp shirt-dress with sky-blue belt and collar, a sweet sundress with oversized pockets, and a full-skirted dress with a soft navy t-shirt-style bodice (the Grace dress, not pictured here). Each of them shows off this darling print in a completely different way — just one illustration (pun intended, I’m afraid) of how Petrunia gives new life to lost gems of vintage fashion.


Falling in Love with Fall

1970-1980, Beautiful Things, Handmade, Lovely Materials, Style, Windows

After a warm September and October, then Sandy making a quick pit-stop in Ithaca, fall has finally fallen! Here at Petrune, we are adoring the autumnal hues and wearing all things cozy! Instead of the Love Story between Oliver and Jennifer… It is  between Petrune and Fall! Falling in love with fall never means having to say you’re sorry… For compromising on the cutest sweater of course!

Here are a few fun shots of our latest window display and some of our favorite fall pieces in the shop!

Stay warm with these beautiful hand-knit wool and alpaca snoods! On your neck or worn as a hood, they''ll keep you toasty!

B.ella Socks and Stocking have been a hit at Petrune for years! Whether as a gift or for yourself... Warm feet cannot be beat!

Always a classic! Our constantly rotating selection of vintage sweaters are sure to please all!

Happy Valentine’s Day, Let’s wear red and eat chocolate regardless of our relationship status!

1960-1970, 1970-1980, Special Events, Style, Windows

Valentine’s day! It’s a nice time. When we’re in love, we like it because love is nice and it’s good to have a holiday celebrating it! When we’re not in love… did you know there’s going to be a major chocolate sale on Feb 15th? Oh yeah(to be said in Kool-Aid style voice)!

Speaking of Kool Aid, a close third to Candy and Love in the scheme of holiday greatness is the color! We put together a red and pink Valentines window a couple days ago, inspired by some delightfully snazzy 70’s romance comics. With our display dressed to impress and our sexiest vintage-inspired lingerie out on the front table… can someone please give us chocolate now?

Hot pink 60’s Bonnie Cashin Leather Rain Coat! Love!

Mary Green silk high waist knickers for you or your sweetheart!


Party Time at Petrune

1950-1960, 1970-1980, 1980-1990, Beautiful Things

Winter is great. There’s the picturesque snow, and we get to bundle in many warm things while we drink warm things with warm people.  When we’re not burrowing into peppermint mochas and woolly blankets though, there’s a sparkly and fabulous aspect to the holiday season fast approaching: holiday parties! Even better, party dresses!

We’ve put together some of our most luscious, sparkly, and celebratory outfits for your pleasure. Combat seasonal depression with tasty cider and socialization in one of these awesome frocks. From crushed velvet, to beautiful beaded creations, to simple red satin, we’ve got you covered for all your wintry party needs.

Libby models a classic red satin gown with a rabbit fur capelet.

Channel the 50's chic in this violet cocktail dress.

If you have a party this would be appropriate for, I'm jealous.

Hand beaded, every inch. About 20 lbs but so beautiful.

The perfect red velvet Christmas dress.

Little black dress with sparkle is a winning combo in any season.

Purple Rain at Petrune

1970-1980, 1980-1990, Rock and Roll, Windows

Here at Petrune, we love to indulge our inner vintage rock star. This week’s window is a tribute to one of our favorite albums of all time Purple Rain by Prince. From the purple jumpsuit to the purple bicycle, this window is a show-stopper!

If you are like us and can’t say no to a costume (and are of age), head to Silky Jones this Thursday night, September 15th, for an amazing Bowie versus Prince Costume Dance Party! Be sure to drop by Petrune to check out the window and pick out your costume!

Fall Trend Report

1950-1960, 1960-1970, 1970-1980, 1980-1990, Style, Uncategorized

Now that we’ve had a couple of chilly days sprinkled into this heat wave, it’s time to start thinking about fall wardrobes. Lucky for us, fashion is cyclical, so you can bet that if it’s on the runways, it’s at Petrune. Check out a couple of our versions of fall runway trends.

Camel with a 70’s flair at Chloé

Screen shot 2010-09-07 at 6.54.27 PM

…and at Petrune.

70’s printed poly blouse, French wool pants, 50’s leather gloves.

Military inspired at Burberry…

Screen shot 2010-09-07 at 7.11.09 PM

…and at Petrune.

trends 2
Tulle wool coat, 80’s silk blouse, B.B Dakota skinny pants, ILI foldover leather bag, and Seychelles booties.

50’s ladylike at Louis Vuitton…

Screen shot 2010-09-07 at 7.15.12 PM

…and at Petrune.

military look
Edwardian men’s waistcoat, 1950’s printed circle skirt (with crinoline), 60’s bow kitten heels, 60’s croc handbag.

Minimalist at Calvin Klein…

Screen shot 2010-09-07 at 7.20.03 PM

…and at Petrune.

1960’s wool shift dress with patent belt, leather riding boots.

Photos via