Meet the Neighbors: Sheldon Hill

1950-1960, 1980-1990, 1990-present, Beautiful Things, Fashion Time Line, Ithacans, Petrunia, Style

What’s the best complement to a vintage or vintage-inspired outfit? No, not a martini–vintage jewelry, of course! That’s why Petrune is thrilled to share a building and adjacent storefronts with Sheldon Hill, whose collection of jewelry from the 19th and 20th centuries is lovingly and skillfully curated by Stacey Payette. Like Petrune, Sheldon Hill carries an eclectic mix of beautiful things, from exquisite Edwardian diamond rings to chunky plastic bangles. And like at Petrune, there are items to suit every budget–in fact, we couldn’t agree more with Stacey’s motto for the store: “affordable elegance for everyone.”

With such a great resource right next door, we can’t believe it took us this long to do a photoshoot pairing Petrune dresses with Sheldon Hill jewelry! Stacey generously loaned us the perfect jewelry for each outfit, which was then modeled by the lovely Madeline Tingle and photographed by our own talented photographer, Emily Finegan. We hope you enjoy the result, a celebration of 20th-century style–not to mention good old-fashioned neighborly cooperation.

For our first look, we put Madeline in a Heart gown from the Spring 2013 Petrunia collection. Inspired by the ballgowns of the 1950s, the Heart is floor-length gray satin with a sweetheart neckline, rhinestone-encrusted straps, and scattered flowers, also embroidered in rhinestones (they couldn’t get enough of rhinestones in the ’50s).  We knew Stacey would honor the period taste for everything sparkly, and she didn’t disappoint, pairing this dress with rhinestone chandelier earrings, necklace, and wide bracelet, all from the ’50s, as well as a faux black pearl and rhinestone ring from the ’60s.

Now for a little ’80s-style glam! Madeline stuns in a vintage black velvet strapless party dress with a giant bow at the drop waist and an emerald-green bubble skirt with a malachite pattern. Stacey matched the strong shapes and colors of the dress with geometric, black-and-white plastic jewelry–a classic ’80s party look.

Next, a dress for a very different kind of party…Madeline is wearing an extravagant confection of periwinkle tulle and iridescent sequins from the 1950s, complete with detachable tulle shawl! Stacey paired this dress with a dainty ’50s necklace and earring set in white & turquoise milk glass, as well as cotton luncheon gloves.

In our final look, Madeline wears a contemporary peacock-green silk cocktail dress, whose deep V neck and wide waistband evoke classical Greece. With such simple elegance as a starting point, Stacey pulled out all the stops with jewelry: along with a sterling silver ’80s modernist studio bangle, Madeline wears an ’80s runway silvertone rose necklace and earring set that simply drips with drama!

For a bonus look, we had Madeline throw on a pale gray Intermission coat from the Petrunia Spring 2013 collection over the green silk dress and “go shopping” next door at Sheldon Hill! Enjoy that photo sequence after the jump.

Party Time at Petrune

1950-1960, 1970-1980, 1980-1990, Beautiful Things

Winter is great. There’s the picturesque snow, and we get to bundle in many warm things while we drink warm things with warm people.  When we’re not burrowing into peppermint mochas and woolly blankets though, there’s a sparkly and fabulous aspect to the holiday season fast approaching: holiday parties! Even better, party dresses!

We’ve put together some of our most luscious, sparkly, and celebratory outfits for your pleasure. Combat seasonal depression with tasty cider and socialization in one of these awesome frocks. From crushed velvet, to beautiful beaded creations, to simple red satin, we’ve got you covered for all your wintry party needs.

Libby models a classic red satin gown with a rabbit fur capelet.

Channel the 50's chic in this violet cocktail dress.

If you have a party this would be appropriate for, I'm jealous.

Hand beaded, every inch. About 20 lbs but so beautiful.

The perfect red velvet Christmas dress.

Little black dress with sparkle is a winning combo in any season.

Purple Rain at Petrune

1970-1980, 1980-1990, Rock and Roll, Windows

Here at Petrune, we love to indulge our inner vintage rock star. This week’s window is a tribute to one of our favorite albums of all time Purple Rain by Prince. From the purple jumpsuit to the purple bicycle, this window is a show-stopper!

If you are like us and can’t say no to a costume (and are of age), head to Silky Jones this Thursday night, September 15th, for an amazing Bowie versus Prince Costume Dance Party! Be sure to drop by Petrune to check out the window and pick out your costume!

Fall Trend Report

1950-1960, 1960-1970, 1970-1980, 1980-1990, Style, Uncategorized

Now that we’ve had a couple of chilly days sprinkled into this heat wave, it’s time to start thinking about fall wardrobes. Lucky for us, fashion is cyclical, so you can bet that if it’s on the runways, it’s at Petrune. Check out a couple of our versions of fall runway trends.

Camel with a 70’s flair at Chloé

Screen shot 2010-09-07 at 6.54.27 PM

…and at Petrune.

70’s printed poly blouse, French wool pants, 50’s leather gloves.

Military inspired at Burberry…

Screen shot 2010-09-07 at 7.11.09 PM

…and at Petrune.

trends 2
Tulle wool coat, 80’s silk blouse, B.B Dakota skinny pants, ILI foldover leather bag, and Seychelles booties.

50’s ladylike at Louis Vuitton…

Screen shot 2010-09-07 at 7.15.12 PM

…and at Petrune.

military look
Edwardian men’s waistcoat, 1950’s printed circle skirt (with crinoline), 60’s bow kitten heels, 60’s croc handbag.

Minimalist at Calvin Klein…

Screen shot 2010-09-07 at 7.20.03 PM

…and at Petrune.

1960’s wool shift dress with patent belt, leather riding boots.

Photos via


1940-1950, 1980-1990, Beautiful Things, Style

We love it when our customers tell us a little something about an item that they are selling to us or an item that we sold to them. A few weeks ago someone came in to sell us some dresses that had once belonged to a woman who was a spy in World War II. They gave me her name, I googled her, and sure enough, a transmission from 1944 reveals that her code name was “Ivy” and she was given a mission in Sri Lanka. Her dresses included a beautiful silk embroidered cocktail dress with lovely beading on the cap sleeves. We also have a lovely bias cut pinkish-red gown and a fun lavender bubble dress from “Ivy”. One lucky gal is wearing one of her dresses to her prom!

Speaking of prom, just today, a woman came into the store and told us that her daughter had purchased a dress from Petrune a couple of years ago and wore it while posing for Mary Ellen Mark‘s Prom Series. She is on the right in the photograph (look fabulous, we must say).

Petrune is honored to have a dress featured in the work of the prolific and incredibly talented Mary Ellen Mark. Her prom series was on exhibition here in Ithaca at the Johnson Museum of Art in 2008; check her website for current exhibtions.

Prom photograph via WSKG’s blog.