Branching Out & Going Back to Our Roots
Petrune’s owners, Justin and Domenica, ran a store in Brooklyn’s Park Slope neighborhood before opening shop in Ithaca in 2002. For 12 years, Petrune has offered a carefully curated collection of vintage, new, and handmade items to artsy Ithacans.
So it’s exciting that Petrune has just opened a second branch in Park Slope—the neighborhood where it all began! Manager Lucy has relocated to Brooklyn to oversee the new branch at 233 5th Avenue, which, like the Ithaca store, offers a choice selection of men’s and women’s vintage clothing, with select new and handmade items and accessories.
Petrune in Brooklyn’s Grand Opening will be Saturday, February 22nd at 5pm! Ithacans and Brooklynites alike are invited to come celebrate our new space. For more information please follow the new shop on Facebook and Instagram!
Bring on the holiday cheer and discounts! On Friday, November 29th, and Saturday, November 30th, we will be having a store wide sale! For these two glorious days, we will be offering 10% off all vintage and 25% off all new merchandise at Petrune! Make a trip down to the Ithaca Commons to take advantage of this great sale and holiday fun planned for Downtown Ithaca!
This is the third collection from Petrunia, and we think it’s our strongest yet. Each collection has built on the one before; for Fall/Winter 2013, for instance, in addition to brand-new styles, we’re bringing back classic cuts from previous collections—like the Grace’s knit bodice and full skirt, and the belted shirtwaist shape of the Margaret—in new colors and prints. The result is a collection that stands on its own, but also adds to the overall vision. Below images are from Dramatic to Demure: A Fashion Show at the Trumansburg Conservatory of Fine Arts this past month where we showed off the Fall/Winter 2013 collection!
Take the High Tea Floral print. Normally we associate florals with spring, but this Asian-inspired motif of windswept chrysanthemum blossoms on a black background is decidedly autumnal. We loved this print so much that we used it on three different dresses: the Grace, the Margaret, and a brand-new style called the Zelda, a long-sleeved knee-length dress cut on the bias so it hugs your figure.
Another new style we’re especially proud of is the Louisa: in burgundy or black, the Louisa’s simple, softly gathered shape keeps the focus on the gorgeous folk-inspired embroidery at the cuffs and down the front of the bodice.
Both the High Tea Floral print and the embroidery on the Louisa dress were inspired by vintage 1940s items, so why not wear them under this season’s Tweed Twirl coat, also 40s-inspired? Its elegant combination of fitted bodice (with cloth-covered buttons!) and full, swirling skirt needs to be seen in action to be believed.
The full collection is in the store now, so we invite you to come see (and feel, and try on) for yourself at Petrune or shop on our online store!
In Ithaca we are lucky to have so many talented students with a passion towards vintage clothing. This past month aspiring fashion photographer, Mathea Millman did a photo project that modernly presented Petrune’s timeless collection of clothing. She incorporated pieces from both our vintage-inspired and pure vintage collection in this incredible field shoot.
To see more pictures of this stunning shoot as well as many other inspiring images, be sure to check out Mathea Millman’s blog, Up and Coming.
Petrune is happy to be celebrating Silent Movie Month this October in Ithaca and you’re invited to a reception for the Ithaca Motion Picture Project to celebrate a month of exhibits, events and screenings focused on the silent movie era and Ithaca’s own Wharton Inc motion picture studio. We were inspired to do a window display of one of Ithaca’s own Silent Film actresses Grace Darlington, the star of Beatrice Fairfax serials.
Grace Darlington, Silent Beauty, 1893-1963
Hope you will stop by Petrune on The Commons on Gallery Night, October 5th from 5pm-8pm! Please respond, and invite others through our Facebook Event!
Our local fans never cease to amaze us! The Petrunia Launch Party held on September 7th was a fantastic event! The Ithaca Community has been nothing but supportive since the Fall 2012 Petrunia Collection debuted in the store. It was our pleasure to throw a party and a killer runway show to celebrate our line as well the people that made it happen!
Below are stills from the fashion show with some of Ithaca’s own local beauties. The show included the Fall/Winter 2012 Collection and a sneak peak of the Spring/Summer 2013 Collection. The Petrunia Spring/Summer collection will be available in Petrune, as well as in stores all around the country, February and March of next year.
Anna in Spring/Summer 2013 Petrunia Grey Heart Dress
Sophie in Spring/Summer 2013 Petrunia Black Lace Rosie Dress
Samantha in Spring/Summer 2013 Petrunia Blue Stripe 40's Inspired Dress
Lauren, Lucy, and Samantha in Spring/Summer 2013 Petrunia Pocket Dresses
Many more photographs of this fun-filled event after the jump!
In addition to the usual receptions, performances, and other art events, the Gallery Night on September 7th will see the unveiling of the Fall/Winter 2012 collection from Petrunia. This spring we did a teaser post about our fashion line founded by Domenica Brockman and Justin Hjortshoj, the owners of Petrune, and designer, Candace Shoemaker. We are very excited to unveil the full collection not only to Petrune, but to stores across the country.
Leah Grady in a Petrunia Cream Magda Dress. Spring/Summer 2013 Collection
The Fall/Winter collection features dresses and coats in a variety of classic silhouettes, from a 50s-style dress with a full pleated skirt, to a classic 40s-style trench coat. Details like metal zippers, built-in slips, and cloth buttons evoke vintage fashion, and each piece is meant to look, feel, and move like vintage fabric.
Leah Grady in a Petrunia Blue Magda Dress. Fall/Winter 2012 Collection.
Whether you’re a fan of Petrune or just intrigued by the idea of high-quality, original designs at lower prices than New York boutiques, we invite you to drop by Petrune from 6-8:30 on Friday, September 7 to enjoy refreshments, the Fall/Winter 2012 collection, and a sneak peak at the Spring/Summer 2013 collection. Please respond, and invite others through our Facebook Event! It will be a wonderful fashionable event for all!
Leah Grady in a Petrunia Cream Magda Dress. Spring/Summer 2013 Collection.
Though we’re a vintage clothing store, we like to think that we’re pretty tech-savvy and able to sail the seas of the internet with the best of ’em. If you simply cannot get enough Petrune (we know we can’t), treat yourself! Here are some easy ways, aided by technology, that you can have Petrune in your life everyday!
Facebook – Like our page for updates on sales and events around the store. We post pictures of our favorite items in the store every day!
Tumblr – Just got one of these, and we love it so much! Follow for a more casual look at some of our favorite items, inspiration from around Ithaca, and general pretty-picture fun times.
Etsy – Some of our rarest and most beautiful items go up in the Etsy store, so that they can reach the largest audience possible. You’ll find stars there from past window displays, Downton-Abbey-worthy Victorian garb, and some truly unique antiques.
Twitter – Follow our Petrune tweets about vintage fashion and fun!
When Jenna, purveyor of fashionable things over at Pas Cher Chic, approached us about featuring Petrune in a blog post, we were pretty psyched. Her blog over at pascherchic always has amazing styling ideas and a really unique point of view, whether she’s at a vintage boutique, a thrift store, or H&M.
We were especially excited when she totally pulled of a couple pairs of leather 80’s pants. We’ve been waiting for someone to come along with the cojones to rock those! Jenna and her sister modeled a number of super sassy red, black, and white themed looks, calling to mind our beloved White Stripes. And really, when the White Stripes are even tangentially involved, there’s no way to deny the awesome factor.
Here’s a few of our fave looks, but be sure to check out her blog for two posts of Petrune goodness!
As beautiful as the clothing in Petrune is, and as wonderfully creative as our window designs are, it is sometimes forgotten that we can throw an awfully classy cocktail party.
To show off this little-known skill, we teamed up with Ithaca Motion Picture Project for their most recent exhibit “Romance, Exploits, and Peril: When Movies were Made in Ithaca.” As part of an exhibit that spanned several local businesses, including Gimme!, the State Theater, the local library, and more, we honored Ithaca’s history as a beacon of filmmaking almost 100 years ago. The cherry on top was a reception we held this past Friday, for lovers of film, fashion, food, and friends.
So many of our attendees looked like stars of the silver screen themselves, we thought it’d be criminal not to share some snaps from the party with y’all. Especially the guy in the skinny tie. Skinny ties are amazing. See the photos after the jump!