Spring Makeover!

Beautiful Things, Color, Progress, Style, Windows

The weather outside may still be frightful, but it’s looking more and more delightful inside Petrune Ithaca!

We took advantage of the Presidents’ Day weekend to do a massive spruce-up, changing out clothes, refreshing displays, and topping everything off with a new coat of paint.

The store is bright and cheerful in oh-so-springy colors like robin’s egg blue, grass green, and bubblegum pink!

Now we just have to wait for Mother Nature to catch up…

P.S. Don’t forget the Grand Opening of Petrune Brooklyn this Saturday, Feb. 22, at 5pm at our brand-new Park Slope location, 233 5th Avenue!

Petrune in Brooklyn—GRAND OPENING FEB. 22!

On the road, Progress, Publicity, Special Events

Branching Out & Going Back to Our Roots

Petrune’s owners, Justin and Domenica, ran a store in Brooklyn’s Park Slope neighborhood before opening shop in Ithaca in 2002. For 12 years, Petrune has offered a carefully curated collection of vintage, new, and handmade items to artsy Ithacans.

So it’s exciting that Petrune has just opened a second branch in Park Slope—the neighborhood where it all began! Manager Lucy has relocated to Brooklyn to oversee the new branch at 233 5th Avenue, which, like the Ithaca store, offers a choice selection of men’s and women’s vintage clothing, with select new and handmade items and accessories.

Petrune in Brooklyn’s Grand Opening will be Saturday, February 22nd at 5pm! Ithacans and Brooklynites alike are invited to come celebrate our new space. For more information please follow the new shop on Facebook and Instagram!

Winter Sale at Petrune!

Sale, Special Events, Style

This January has been so cold and blustery we can’t wait for spring!

One of the things that has kept us sane here at Petrune is layering up in cozy coats and sweaters.

This weekend (1/31-2/2) we’re having a super winter sale!

50% off of all new winter coats, and 25% off of all vintage items!

If you still have christmas money burning a hole in your pocket, or just need something to take your mind off the bitter cold, this is the time to come in for some retail therapy.

With cashmere, wool or fur you’re sure to find something that makes you smile.

Holiday Gift Guide Part Five: Petrune Gift Certificates


We think gift certificates get a bad rap. Sure, they can mean that you weren’t sure what to get someone, or that you waited until the last minute to do your shopping. But a gift certificate to someone’s favorite store (Petrune, obviously) also means you think they have such exquisite taste that you wouldn’t dare tell them what to wear. It’s an invitation to get that glorious dress, or coat, or pair of boots, that’s just a little too extravagant. And perhaps most importantly, it’s a guarantee that this year, one gift, at least, will be exactly what they want.

Through Friday this week (December 20th, 2013)  we are having a sale on Gift Certificates redeemable after Christmas! 25% off all values of Petrune Gift Certificates! For example a $100 gift certificate for that special someone will only cost you $75! There is no better time to give the gift of classic clothing!

Holiday Gift Guide Part Four: Leather Goods from ILI

Beautiful Things, Color, Gift, Lovely Materials, Style

Kids might be excited by an oversized present under the tree—maybe it’s a build-your-own-Death-Star kit, or one of those creepy three-foot-tall Barbies—but adults know that the best gifts come in small boxes. Supple, brightly-colored leather goods from ILI are no exception. We love this brand year-round, but there’s no better occasion than the holidays to snap up an ILI wallet. With a variety of styles ranging from a compact cardholder to an elegant pocketbook, a passport cover, and a zip coin purse, ILI has something that will please any leather-lover on your list. What’s more, wallets and pocketbooks come in festive red-and-gold or black-and-gold boxes, making gifting them even easier.

In addition to wallets, we are happy to carry ILI leather gloves in sizes Small through XL and in three shades—bright red, burgundy, and black. Nothing combines chic and warmth quite like leather gloves! We also have a few purses, in case you fall in love with ILI leather and want to size up!

Happy gifting, and stay tuned for more holiday gift guides from Petrune!


Holiday Gift Guide Part Three: Web Shopping Edition

1950-1960, 1960-1970, Beautiful Things, Gift, Petrunia, Style

Cyber Monday may have come and gone, but you don’t have to give up on holiday shopping without leaving your chair—yes, even for vintage clothes!

There are two ways to shop Petrune online: our Etsy shop features vintage items that are particularly delicate, high quality, and/or one-of-a-kind. And our Petrunia shop lets you peruse the offerings from all four collections of our own vintage-inspired clothing line. We ship from both sites at very reasonable rates, so there’s no reason to leave the far-flung vintage lovers in your life out in the cold! (And of course, if you’re local, you can come into the store and ask to see anything you’ve spotted online.)

Here’s a quick side-by-side sampling of some of the pieces on offer.

First, two beautiful faux leopard coats, one from the 50s, the other 60s-inspired:










Second, two full-skirted party dresses in iridescent blue, one classically feminine, the other with modern, flirty touches of black:


Can you guess which are new and which are Petrunia? (Probably; luckily that’s not the point.) Happy shopping, and stay tuned for more gift guides! If you missed the two previous installments, check them out here and here.



Celebrate Black Friday and Small Business Saturday at Petrune!

Gift, Ithacans, Publicity, Sale

Bring on the holiday cheer and discounts! On Friday, November 29th, and Saturday, November 30th, we will be having a store wide sale! For these two glorious days, we will be offering 10% off all vintage and 25% off all new merchandise at Petrune! Make a trip down to the Ithaca Commons to take advantage of this great sale and holiday fun planned for Downtown Ithaca!

Holiday Gift Guide Part Two: Cold Weather Accessory Roundup


Scarves and gloves and socks, oh my! Sure, the person on your gift list may have a million of them (if they live in Ithaca, anyway–brrr!), but every closet has room for another cute winter accessory. And what’s even better? Every product on this list is under $30. Can you say stocking stuffer?

Some of our best sellers this fall have been infinity scarves from Look. In either 100% cotton or a cotton-silk blend, these circular scarves are a breeze to throw on and complement any outfit.

Check out this wonderfully textured cream knit scarf from Tulle, with matching gloves! We love wearing cream in the winter–it’s cheerful and unexpected against all the black and brown, but it’s more forgiving of the occasional smudge than stark white.



If you follow us on facebook, you already know how much we love b.ella socks and tights: warm and soft (with several different blends, including cashmere and silk) in classic winter colors.

Finally, this year, we’re adding Ozone socks to our winter repertoire. In bright solids or crazy prints (roses, fans, and weeping willows), ankle height or over-the-knee, Ozone has socks for every taste and temperature.


Check back soon for more holiday gift ideas! Until then, we wish everyone a very happy Thanksgiving, and we hope you’ll keep Petrune and other local stores in mind on Black Friday and Small Business Saturday!