Springtime Comes to Petrune!

Color, Ithacans, Rock and Roll, Style

After long last, we get to put away the furs and wools (wonderful as they are) in favor of florals and silks! The daffodils are starting to peek their heads form the ground here in Ithaca, and we thought we’d put together a photo shoot to match.

This year, we decided that we’d like nothing more than to pair patterns with patterns, and bright colors with more patterns. What fun is subtlety when the weather is warm? Here you’ll see some of our favorite new and vintage items from the store, styled by Petrune’s team of fashionistas, and modeled by Julianne Schaeffer at the Ithaca Farmer’s Market.

Look forward to some more shots after this weekend. We’re going back out on the town with many fun looks to photograph for you on Sunday!

A truly amazing print on this mod sheath dress.
Guaranteed to make your legs look as long as a warm spring day!
Patterned silk with a patent belt… perfection?
So classic. Pleats are one of our new obsessions.
Beautiful backdrop courtesy of the Farmer’s Market in Ithaca.
Maxi dresses! They were all over the stylish ladies at SXSW, and now here for you at Petrune! Zebra print + Kelly Green in an inspired thing. 
It’s hard not to smile when you’re this stylin’.

Street-style and Vintage Swag at SXSW!

Beautiful Things, On the road, Rock and Roll, Special Events, Style

After months of pining away in the almost-freezing, we got the chance to go down to South By Southwest in Austin, Texas this year! Aside from the beautiful music spilling from every corner of the city, we found Austin (in SXSW mode) to be one of the most stylish places we’ve ever visited. With beautiful weather all week, the options for style were endless. In addition, we were thrilled to see so many people exploring vintage options!

Here’s some of our favorite looks we found out on the street at SXSW this year. Fashionable ladies abound, as usual at an international music festival, but we were also excited to see so many men with individual refined style! Lookin’ good, guys!

Maxi dresses and skirts were a trend everywhere we looked. We especially like how this gal "toughened up" the flowing look with those combat boots!

Burnt-orange shorts and a vintage hawaiian shirt to match the warm southern air. Surprisingly (and awesomely), florals were quite common at SXSW.

So much more after the jump!

It’s denim season!

Lovely Materials, Rock and Roll, Style

Denim. It’s as American as apple pie, yet as wild as west Texas. Invented as rugged work-wear for ranch hands in 1800’s America, denim is now seen everywhere, from the runways of Paris, to the overalls of OshKosh B’Gosh. Here at Petrune, we’ve been gathering our denim goodies together since the first wisps of fall air. Whether you’re in the market for a classic jean jacket, or an acid-wash pencil skirt, we’ve got you covered.

Denim enables sass.


For your inner Tom Sawyer.

Acid wash fun!

A good jean jacket is a must!

Usually wouldn't use "beautifully detailed" to describe overalls, but these are something else.

Purple Rain at Petrune

1970-1980, 1980-1990, Rock and Roll, Windows

Here at Petrune, we love to indulge our inner vintage rock star. This week’s window is a tribute to one of our favorite albums of all time Purple Rain by Prince. From the purple jumpsuit to the purple bicycle, this window is a show-stopper!

If you are like us and can’t say no to a costume (and are of age), head to Silky Jones this Thursday night, September 15th, for an amazing Bowie versus Prince Costume Dance Party! Be sure to drop by Petrune to check out the window and pick out your costume!